How Our Taíno Roots and Eco-Friendly Mission Shaped Danco’s New Identity
Born from Heritage, Built for Sustainability
At Danco Packaging Products, we’ve always strived to be more than a packaging company. We are a partner to small businesses, a champion for sustainable practices, and a reflection of the diverse roots of our founder, Samuel Mateo, Jr.
Samuel was born and raised in Canóvanas, Puerto Rico, a town known as the gateway to El Yunque Rainforest and the ancestral home of the Taíno Indians, Puerto Rico’s indigenous people. The Taínos had a profound respect for nature, living in harmony with their environment and developing practices that reflected sustainability and community.
As someone of Taíno descent, Samuel carries forward these values in both his life and business. When the opportunity arose to create a new logo for Danco, it was clear the design needed to reflect not just the company’s commitment to eco-friendly innovation, but also Samuel’s Puerto Rican and Taíno heritage.
The Taíno Legacy: A Connection to Nature and Resilience
The Taíno Indians, the first inhabitants of Puerto Rico, thrived for centuries by living off the land and maintaining a deep respect for its resources. They understood that sustainability wasn’t just a practice—it was a way of life.
Their society revolved around natural resources, using renewable materials like wood, stone, and plant fibers to build their homes (bohíos), craft their tools, and create their iconic art. They were stewards of the earth, long before sustainability became a modern buzzword.
These ideals resonate deeply with Danco’s mission. Today, we’re committed to reducing waste, embracing renewable resources, and providing eco-conscious packaging solutions for businesses that care about their impact on the planet.
A Logo That Tells a Story
Our new logo represents who we are today: a packaging company rooted in integrity, inspired by innovation, and guided by sustainability. The design incorporates modern elements that reflect Danco’s focus on the future while drawing inspiration from Samuel’s Puerto Rican and Taíno roots.
Subtle curves and patterns in the logo echo the Taíno petroglyphs—ancient symbols carved into stone that tell stories of connection, nature, and resilience. The clean lines and vibrant colors represent growth, creativity, and our commitment to supporting small businesses in their packaging journey.
Carrying Taíno Values Forward
Just like the Taínos worked in harmony with nature, we aim to help our customers do the same through packaging solutions that are sustainable, innovative, and accessible. From compostable bags to recycled boxes, every product we offer reflects a commitment to reducing our environmental footprint.
Our new look may be fresh, but our mission remains the same: to be a trusted partner for businesses and a force for positive change.
Join Us in Celebrating Our New Look
We’re excited to share this next chapter with you. Our new logo is more than just a design—it’s a tribute to our heritage, a reflection of our values, and a promise to continue leading the way in eco-friendly packaging solutions.
Thank you for supporting Danco Packaging Products. Together, we can build a greener, more sustainable future.
Explore our eco-conscious products and see how our new look represents who we are today.